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The AI Content Boom—And Why No One Is Actually Reading It




We were promised a revolution. AI was supposed to make content creation effortless, limitless, and infinitely scalable. No more writer’s block, no more expensive agencies - just a few prompts and boom: instant blog posts, tweets, newsletters, and ad copy.


And yet, despite this flood of AI-generated content, engagement is plummeting.


Why? Because the internet is drowning in sameness.


We are now producing more content than ever before - yet less of it is being read. AI has turned social feeds, blogs, and marketing campaigns into a wasteland of generic, regurgitated takes. The result? Audiences are tuning out, and brands that rely too heavily on AI are losing the very thing they need most: attention.


Quantity Over Quality Is Killing Engagement

For the last decade, marketers have pushed the idea that more content = more success. AI supercharged that mindset. Suddenly, brands could publish 100 blog posts a month instead of 10. They could flood LinkedIn with thought leadership at a fraction of the cost. They could produce endless content… without considering if anyone actually wanted it.


But the numbers don’t lie. According to a recent study, engagement rates across LinkedIn and Twitter have dropped by nearly 40% despite an explosion of AI-generated posts. Meanwhile, dwell time on blogs has plummeted, meaning people aren’t actually reading—they’re skimming (or worse, clicking away).


The problem? AI content is often predictable, surface-level, and painfully uninspired. It takes existing ideas, mashes them up, and spits out something technically correct but emotionally flat. There’s no depth, no voice, no reason to care.


We Can All Spot AI-Generated Content—And We Don’t Trust It

Here’s the truth: we know when we’re reading AI-generated content.


It’s the LinkedIn post that starts with: “In today’s fast-paced world, success is about mindset.”It’s the blog post that says “Storytelling is key to brand success”—without actually telling a story. It’s the email that feels like an auto-generated response from a chatbot.


AI writing lacks the nuance, emotion, and originality that make content stick. It’s all polish, no punch. It’s readable, but not memorable.


And here’s the real kicker: trust in AI content is already eroding. According to a Forbes study, over 75% of people say they “distrust” AI-generated articles for anything beyond surface-level insights. Meanwhile, Google has started penalizing AI-heavy sites in search rankings, rewarding brands that prioritize original content.


So what’s next?


The Return of Handcrafted Content

AI isn’t the problem. Lazy content is.


The brands that will win aren’t the ones using AI to mass-produce more of the same - they’re the ones injecting real human creativity into the mix. That means:


Using AI for efficiency, not replacement – AI can be an incredible research and brainstorming tool, but it shouldn’t be writing your content start to finish.


Bringing back personality and storytelling – The brands that cut through the noise are the ones that make people feel something—not just deliver recycled SEO garbage.


Writing for engagement, not just volume – More posts won’t save your brand if no one is reading them. Focus on content people actually want to consume.


AI Can’t Replace the Human Spark

At the end of the day, great content isn’t just about saying the right things - it’s about saying them in a way that moves people.


That’s something AI simply can’t do.


So if you’re relying on ChatGPT or Jasper to churn out blog after blog, post after post, without adding any original thought, here’s the hard truth:


You’re creating content no one cares about.


The brands that understand this? They’re the ones that will stand out, while the AI-driven content farms fade into oblivion.


The AI content boom isn’t the problem. It’s what we do with it that matters.


Interested in learning more about working with us? Book a free strategy call with us today!

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