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Trimbuilt Construction

Project type

Logo Design, Brand Standards, PR, Media Buys, Advertising Campaigns, Social Media, Email Marketing, Events

Strategic Marketing & Rebranding Initiatives:

Rebranding & Visual Identity
Led a comprehensive rebranding initiative, developing a clear, scalable visual identity and refined messaging. The previous design lacked readability in smaller formats and resolution for large-scale printing. Deliverables included:
• New logo & style guide - for consistency across platforms.
• Rebranded assets for vehicles, signage, and marketing collateral.

Market Segment Development
Directed market segmentation and sales strategy for key industries, including:
• Class-A offices, multifamily, and municipal sectors
• Developed proposal & RFQ templates and streamlined multi-organization RFQ processes.
• Created outbound collateral to support sales initiatives.

Media Buys & Public Relations
Designed and executed a media relations strategy, securing placements in Austin Business Journal and other outlets. Managed:
• Advertising campaigns & media buys (Austin Business Journal).
• Strategic pitching & editorial placement in print, digital, and broadcast media.

Content & Social Media Strategy
Developed a content strategy to highlight company values, completed projects, and key partnerships.
• Built a media library of photography & video.
• Coordinated headshots & architectural photography for professional consistency.
• Trained internal teams on social media best practices to optimize engagement.

Events & Industry Presence
Strategized event participation for brand visibility, securing placements in golf tournaments, executive roundtables, and speaking engagements.

This initiative provided a fully integrated marketing approach, enhancing brand visibility, sales positioning, and media reach.

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