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Growing Good

Project Type

PR, Design, Web

Corporate Giving Survey: Branding & Relaunch
Originally launched in 2015 by Rodman & Associates, the Central Texas Corporate Giving Survey was designed to raise awareness about corporate philanthropy and generate leads. It gained traction through strategic partnerships with media outlets, chambers of commerce, and Austin Gives.

In 2020, after the founder of Rodman & Associates retired, the survey was acquired by I Live Here I Give Here and Recognize Good, two Central Texas nonprofit organizations. Our team was retained to rebrand, manage, and expand the initiative to reach a broader audience.

Scope of Work
Branding & Identity – Developed a new logo, brand standards, and visual identity that reflected the nonprofit sector while maintaining continuity with the survey’s legacy. Presented branding concepts to an executive board composed of leaders from both corporate and nonprofit sectors.

Website Development – Defined the survey’s messaging, tone, and imagery, then led the design and development of a newly branded website to enhance accessibility and engagement.

Survey Development & Distribution – Worked with nonprofit leaders, chambers of commerce, and media outlets to refine survey questions, ensuring data continuity and media relevance. Created a media kit with customized graphics, copy, and links for 20+ partners to facilitate widespread distribution.

Survey Messaging & Report Design – Analyzed survey results to identify key findings relevant to corporate and nonprofit stakeholders. Designed an engaging, data-driven report with PR teasers and messaging to maximize visibility.

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