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Supersede

Project Type

GTM Marketing Strategy

Led the GTM marketing strategy for a launch in the boat building & construction segment, shaping messaging, content, and engagement strategies.

Website & Email Copywriting – Wrote all website content and crafted launch email sequences.

Event Marketing – Developed a demo concept and giveaway strategy for IBEC.

Brand & Collateral Development – Created one-sheets, stickers, and marketing assets to support sales efforts.

Web Design Oversight – Managed and directed a contracted designer to align with brand goals.

Market Positioning – Helped define and refine the target segment for boat building & construction.

A strategic blend of content, branding, and execution to drive awareness and engagement for launch.

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