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Moonlight Coffee

Project Type

Photography

Date

April 2035

This project involved overseeing the full creative direction and managing a talented team to execute a comprehensive rebrand and new package design for a California-based coffee company. The objective was to enhance the brand’s visual identity and align it with its values while delivering a fresh, compelling design that stood out on shelves.

Scope of Work:
Creative Direction – Led the strategic vision for the rebrand, ensuring the new identity aligned with the company’s goals and resonated with its target audience.

Team Leadership – Directed a team of designers, illustrators, and brand strategists to develop a cohesive and impactful visual identity.

Package Design – Guided the design team through every phase of the package development, from concept to final design, ensuring a unique and appealing product presentation.

Brand Positioning & Messaging – Collaborated on defining the brand’s narrative and messaging, ensuring consistency across all brand touchpoints.

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